Gen Z is Just Not That Into You: Why Direct Sales Needs to Rethink Recruitment for the Newest Workforce Generation According to Lending Tree, 58% of Gen Z has a side hustle, and nearly half intend to keep it as a long-term commitment. This gig-oriented mindset presents a unique challenge for direct sales organizations hoping […]
Embracing Simplicity in Direct Selling: Learning from the Modern Gig Economy For years, there’s been a sense within direct selling that the gig economy is out to steal their thunder. Many in the industry proudly regard direct selling as the “original gig economy,” offering people the chance to make extra income well before gig apps […]
In today’s digital age, video has become one of the most powerful tools for marketing and advertising. With the rise of e-commerce, brands are looking for new ways to make their videos more engaging and interactive, and shoppable videos have emerged as a popular, effective and profitable solution. But what exactly are shoppable videos, and […]
Ready to elevate your eCommerce game? New advancements in technology provide an exciting opportunity to enhance your eCommerce business this year. From shoppable videos to augmented reality, there has never been a better time to start taking advantage of new technology for eCommerce. Let’s not waste any more time — read on to learn about […]
The power of direct selling is its people and the data is overwhelmingly in favor of in-person selling. In fact, top retailers can count on in-person conversion rates that range between 20 and 40% while online sales experience conversion rates that hover between 2-5%. The inverse is true for return rates, where online return rates […]
Latest tech trends reveal the evolution of buying and selling in the modern marketplace The emergence of e-commerce in the ’90s and its subsequent meteoric rise had many people believing if not predicting that physical retail (“brick and mortar”) had met its demise. The introduction of the World Wide Web in 1991, the launch of […]
Video Killed the Radio Star… and Traditional Ecommerce “Pictures came and broke your heart, put the blame on VCR… Video Killed the Radio Star!” The 80’s had a plethora of quotable songs, didn’t they? Well, little did The Buggles know – yes, The Buggles sang that song – how prophetic their song would be. Video […]
“Getting phygital” is how companies can offer a personalized, omnichannel experience. Okay, Olivia Newton-John did not encourage us to Get Phygital but it was too tempting to pass up! So, Let’s Get Phygital! But what is Phygital? In theory, phygital can be used to describe anything that crosses or eliminates the line between the physical […]
The physical and digital worlds will continue to merge, eventually making the line between them almost indistinguishable. The continued growth of digital is driving the demand for dramatically improved capabilities coupled with highly personalized interactions At your Service Ecommerce has undoubtedly been one of the greatest developments for consumers and at no time was that […]
If Uber or Lyft operated like many direct selling companies, their drivers would spend more time “figuring stuff out” than driving. It’s crucial to find & implement technology that all of your distributors will use. Did you know? Nearly 90% of distributors work fewer than 30 hours On average, distributors have less than 10 customers […]
