Direct marketing and direct selling are two strategies used by businesses to promote their products or services directly to potential customers. While they may seem similar on the surface, there are some significant differences between the two that can impact a business’s marketing efforts. Below we’ll look at direct selling vs direct marketing, the advantages […]
In today’s digital age, video has become one of the most powerful tools for marketing and advertising. With the rise of e-commerce, brands are looking for new ways to make their videos more engaging and interactive, and shoppable videos are emerging as a popular solution. But what exactly are shoppable videos, and how can they […]
With the rise of e-commerce and technology, direct selling has become a viable career option for those who are looking for flexibility, control over their work-life balance, and unlimited earning potential. Direct Sales: Meaning and Types of Direct Sales Direct selling is a business model where products are sold directly to customers, often through face-to-face […]
Video commerce, or rather the influence of video on e-commerce, has already begun to revolutionize the way we buy and sell products and services–and it will only do more in the future. The rise of technology has changed the way we live and work. From online shopping to virtual reality experiences, the e-commerce industry is […]
Ready to elevate your eCommerce game? New advancements in technology provide an exciting opportunity to enhance your eCommerce business this year. From shoppable videos to augmented reality, there has never been a better time to start taking advantage of new technology for eCommerce. Let’s not waste any more time — read on to learn about […]
The power of direct selling is its people and the data is overwhelmingly in favor of in-person selling. In fact, top retailers can count on in-person conversion rates that range between 20 and 40% while online sales experience conversion rates that hover between 2-5%. The inverse is true for return rates, where online return rates […]
Latest tech trends reveal the evolution of buying and selling in the modern marketplace The emergence of e-commerce in the ’90s and its subsequent meteoric rise had many people believing if not predicting that physical retail (“brick and mortar”) had met its demise. The introduction of the World Wide Web in 1991, the launch of […]
Video Killed the Radio Star… and Traditional Ecommerce “Pictures came and broke your heart, put the blame on VCR… Video Killed the Radio Star!” The 80’s had a plethora of quotable songs, didn’t they? Well, little did The Buggles know – yes, The Buggles sang that song – how prophetic their song would be. Video […]
Increase sales by allowing distributors to conduct Zoom-like meetings and Facebook-like lives directly from their distributor sites. Let’s Talk The physical and digital worlds have put aside their differences to create the phygital; a truly omnichannel experience for your customers. 15 minutes is all it takes to see a working demo… 30 if you’re chatty. […]
“Getting phygital” is how companies can offer a personalized, omnichannel experience. Okay, Olivia Newton-John did not encourage us to Get Phygital but it was too tempting to pass up! So, Let’s Get Phygital! But what is Phygital? In theory, phygital can be used to describe anything that crosses or eliminates the line between the physical […]
