In today’s digital age, video has become one of the most powerful tools for marketing and advertising. With the rise of e-commerce, brands are looking for new ways to make their videos more engaging and interactive, and shoppable videos are emerging as a popular solution. But what exactly are shoppable videos, and how can they help brands drive sales?
What Are Shoppable Videos?
Shoppable videos are a type of video content that allow viewers to shop directly from the video. By integrating clickable links and interactive hotspots within the video, brands can enable viewers to purchase products they see within the video, without having to leave the video player. Shoppable videos can be used for a wide range of products, from fashion and beauty to home goods and electronics.
How Do Shoppable Videos Work?
There are a few different ways to create shoppable video content, but the basic idea is to add clickable links and interactive elements to the video. Brands can use specialized video platforms or tools to create shoppable videos, which enable them to add product information, links, and calls to action within the video. When a viewer clicks on a link or hotspot, they can be taken to the product page on the brand’s website, where they can complete the purchase.
This is where Bloo Kanoo comes in. Bloo Kanoo can integrate shoppable video ads into your content so that they will reach your target audience and give them immediate access to purchase the products linked in the video. This shoppable video platform changes the entire face of the marketing video by decreasing the path to purchase and making the buying process seamlessly integrated into the experience.
Benefits of Shoppable Videos
Shoppable videos offer a range of benefits for brands, including:
Increased Engagement:
Shoppable videos can be more engaging than traditional videos, as they allow viewers to interact with the products they see on screen. This can increase the amount of time viewers spend watching the video, as well as their level of engagement with the brand.
Improved Conversion Rates:
By enabling viewers to purchase products directly from the video, brands can reduce the number of steps in the purchasing process, which can lead to higher conversion rates. Additionally, shoppable videos can help to reduce shopping cart abandonment, as viewers can complete the purchase without having to leave the video player.
Better Analytics:
Shoppable videos can provide brands with more detailed analytics on viewer behavior, such as which products are the most popular, and how long viewers spend interacting with the video. This can help brands optimize their video content and marketing strategies for better results.
Enhanced Customer Experience:
Shoppable videos can provide a seamless and intuitive shopping experience for viewers, which can enhance the overall customer experience. By providing a more convenient and engaging shopping experience, brands can build stronger relationships with their customers and increase brand loyalty.
Shoppable Video Examples
There are many examples of brands successfully using shoppable videos to drive sales. One notable example is Sephora, which created a shoppable video series called “The Skincare Show.” The videos feature beauty influencers showcasing various skincare products, and viewers can shop the products directly from the video. The videos have been a hit with viewers, driving high engagement and sales for Sephora.
Another example is Ted Baker, which created a shoppable video called “Mission Impeccable.” The video is a spy-themed adventure that features models showcasing the brand’s latest collection. Viewers can shop the products directly from the video, as well as unlock special offers and promotions.
The Takeaway:
Shoppable videos are an exciting new tool for brands looking to engage with their customers and drive sales. By enabling viewers to shop directly from the video, brands can provide a more engaging and convenient shopping experience, while also gathering valuable analytics and insights. As the e-commerce industry continues to grow, we can expect to see more brands experimenting with shoppable videos to take advantage of this innovative new format.