Let’s Get Phygital!
“Getting phygital” is how companies can offer a personalized, omnichannel experience. Okay, Olivia Newton-John did not encourage us to Get Phygital but it was too tempting to pass up! So, Let’s Get Phygital! But what is Phygital? In theory, phygital can be used to describe anything that crosses or eliminates the line between the physical […]